What Is Business Marketing and How Is It Work?
Posted by :
Posted on :
31 July 2018
News Sources :
What Is Business Marketing?
As we all know, to do a business, the owner have to apply marketing strategy. Some aspects call it as business marketing. What is business marketing?
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or service to other companies or organizations that resell them, use them in their products or service or use them to support their works. Business marketing is also known as industrial marketing or business to business (B2B) marketing.
Marketing in business is about the process to promote products and services to your potential customer. The key word in process of marketing is involves researching, promoting, selling, and distributing your products and services.
Company uses business marketing to market and sell its products and services to another business.
How Business Marketing Works?
According to the American Marketing Association, an organization's marketing sales force is largely responsible for generating and maintaining relationships with customers. Business marketers typically work closely with their customers, so strong customer service skills take a high priority. To reach other businesses, organizations often use business marketing channels, such as trade magazines and direct mail. According to the Business Marketing Association, business marketers increasingly spend advertising revenue at trade shows and through electronic media.