LED, the attractive and communicative billboard
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Posted on :
16 January 2018
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Photo Credits :
www.marvons.com, www.klikhotel.com, www.flickriver.com
Billboard has a variation of size and type. There are horizontal and vertical billboard. The size will be offered due to client's needs. With the growht of out of home media, LED (Light Emitting Diode) or famous as videotron, came up to the public. Nowadays people more interested with LED. The function of LED beside to beautify the city, the message that appear on LED are more attractive and communicative.
Jl. Danau Sunter Jakarta Utara (LED 4 x 6 m)
There are advertisers that want to explain more detail about their product to the consumer, so they more interested to advertise by LED, use video format. Drivers that stop on the traffic lights will very attracted to see the LED. LED will be very entertaining for drivers while waiting the green light. The advantages for advertisers are, they able to introduce their brand, also to create brand awareness on consumer's brain.
Jl. Lenteng Agung Raya Jakarta (LED 4x6 m)
At Jakarta, LED is considerable for the amount, even thought not as much as regular billboard. There is new rule from governor, on the certain area, regular / static billboard will be replaced by LED. Beside to beautify the city, it can give the communicative message to the consumer.
There is one example that LED able to beautify the city. We can see it on Taman Anggrek Mall. The gleaming of the video will attracted the driver, and the city will looks so beautifull.